題目：Alliance Portfolio Configuration and Firm Performance: A Study of Resource Ambidexterity in the Global Airline Industry
主講人：李卅立 副教授（南卡羅來(lái)納大學(xué)摩爾商學(xué)院國(guó)際商務(wù)系）
時(shí)間：2015年6月26日下午14:00
地點(diǎn)：主樓216
主講人簡(jiǎn)介：
李卅立教授是美國(guó)猶他州大學(xué)國(guó)際戰(zhàn)略管理學(xué)博士，南卡羅來(lái)納大學(xué)摩爾商學(xué)院國(guó)際商務(wù)系任副教授。此前曾在威斯康星州立大學(xué)密爾沃基校區(qū)盧巴商學(xué)院任教并評(píng)為終身教授、獲美國(guó)猶他大學(xué)偉德國(guó)際1946bv官網(wǎng)核心課程的杰出教學(xué)獎(jiǎng)，以及盧巴商學(xué)院MBA明星教授獎(jiǎng)。李教授的研究主要集中在國(guó)際市場(chǎng)進(jìn)入、科技管理和需求基礎(chǔ)論，他的論文獲得美國(guó)管理學(xué)年會(huì)的年度最佳論文。其對(duì)中國(guó)企業(yè)的研究中心為政府對(duì)公司上市績(jī)效的影響、產(chǎn)業(yè)集群和開(kāi)發(fā)式創(chuàng)新對(duì)企業(yè)績(jī)效的影響。
內(nèi)容簡(jiǎn)介：
Building upon resource-based and ambidexterity research, we address the following questions: (a) What are the performance consequences of balancing revenue growth and cost reduction at the alliance portfolio level, and (b) how is that balance-performance relationship conditioned by strategic attributes of alliance portfolio configuration? Our hypotheses are tested with data on firms from the global airline industry over the period 1994 to 2008. We find that the balance between product market extending and efficiency improving partner resources accessed through alliance portfolios helps improve firm performance. Our results also show that the balance will be less beneficial for firms when they access a broad resource scope per partner in the alliance portfolio.
（主辦：市場(chǎng)營(yíng)銷(xiāo)系）
