題目：How to conduct research and publish high-level research paper
主講人：Jennifer Shang 教授（美國匹茲堡大學）
時間：2015.05.22 上午10:00----11:30
地點：主樓418
主講人簡介：
Jennifer Shang是美國匹茲堡大學Katz商學院教授，是運作管理和營銷領(lǐng)域的國際知名專家。主要研究領(lǐng)域為供應(yīng)鏈和服務(wù)性組織系統(tǒng)的規(guī)劃、綜合商業(yè)系統(tǒng)的設(shè)計與評估、調(diào)度和控制、定價和收益管理、商務(wù)分析、醫(yī)療管理、多準則決策等。在管理領(lǐng)域的國際頂級期刊Management Science (MS), Information Systems Research (ISR), Marketing Science, Journal of Marketing, European Journal of Operational Research (EJOR), International Journal of Production Research (IJPR), IEEE Transactions等發(fā)表研究論文50余篇。
內(nèi)容簡介：
This report on detailed requirements will be covered in the talk to help your paper publication with TOP journals as well as with other world journals.
(1) The planning, scheduling and control of systems in supply chain and service organizations. She develops theoretical and heuristic approaches to improve the productivity and quality of business decision and process, and to address corporate social responsibility;
(2) Pricing and Revenue Management. She works on pricing, product bundling, e-commerce, and online market structure;
(3) Business Analytics. She explores large data sizes, huge noise, and predicts rare events;
(4) Healthcare management. She addresses the inefficiency and excessive cost issues in the US healthcare system. She also examines hospital overcrowding issues and develops coordination mechanism for various departments within the hospital.
(5) The multi-criteria decision making–?an inter-discipline focus on operations, marketing, finance and MIS interactions. She applies Data Envelopment Analysis (DEA) technique to measure the relative efficiency of operating units with similar goals and objectives. Analytic Network Process (ANP) and other Multi-Criteria Decision Making (MCDM) tools are employed to make decisions under complicated business environment;
(6) Design and evaluate integrated business systems.
（主辦：管理科學與工程系）
