May 11 at 7 pm, Mr.John Gregerson from Company 3M brought a wonderful report "A Personal Perspective on Business Practices and Consumer Marketing" for our MBA students at main building Room 418.
Mr. John Gregerson worked in the US 3M Company for 35 years, knowing well the US market, the brand and consumer behaviors. Company 3M ranked 101 in the top 500 companies. It is headquartered in Minnesota. Mr. John Gregerson first introduced 3M's ethical culture and the story of its icon product – post-it. After in-depth explanation of brand awareness and brand loyalty, he shared his marketing experience in 3M as well as the historical evolution of the US market. With a wealth of experience, he explained the importance of creating a high-quality brand.
